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Seth K. Goldman

Honors Assistant Professor of Communication, University of Massachusetts at Amherst
Seth K. Goldman, Ph.D. University of Pennsylvania, teaches and conducts research on the effects of mass media and political communication on stereotyping and prejudice, particularly in the context of public opinion about race, gender, and sexual orientation.  He holds a joint appointment in the Department of Communication and the Commonwealth Honors College at UMass Amherst.
Goldman is the author, with Diana Mutz, of The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes (Russell Sage Foundation, 2014), which won the Frank Luther Mott-Kappa Tau Alpha Research Award for the best research-based book on journalism/mass communication published in 2014.  In addition, his work has been published in academic journals such as the American Journal of Political Science, Journal of Politics, Political Communication, Political Psychology, and Public Opinion Quarterly.
Financial support for Goldman's research has been provided by the Russell Sage Foundation and from the NSF-funded Time-Sharing Experiments for the Social Sciences (TESS), from whom he was a winner of the 2013 Special Competition for Young Investigators. He was also research fellow with the Face Value Project, funded by the Ford Foundation, and in partnership with the Carr Center for Human Rights Policy at the John F. Kennedy School of Government at Harvard University.
Prior to joining the faculty at UMass Amherst, Goldman was the George Gerbner Post-Doctoral Fellow at the Annenberg School for Communication at the University of Pennsylvania.